With the oncoming launch of the Windows 10, Microsoft must have a fresh portfolio of devices in the fast growing Indian smartphone market where rivals like Xiaomi and Motorola, and Indian brands like Micromax, have made it big despite being comparatively later entrants, they said. In this context, the role of the soon-to-be-launched Windows 10 platform becomes all the more critical, they added.
The self-interest that developers have for making Windows apps doesn't come close to the interest for Android or iOS, said Gartner's Research Director Anshul Gupta. "The install base is quite small at a worldwide level," which has remained a challenge for Microsoft so far, he added.
The Windows ecosystem is being single-handedly driven by Microsoft, with a flagship model being launched once in two years. With Samsung and Apple launching flagships once in nine months, Microsoft will have to match, if not beat, the competition levels if it intends to stay afloat, Hong Kong-based Counterpoint Research's Tarun Pathak said.
Globally, Windows OS is ranked No.3 with a 2.7% share, which fades in comparison to Android's 78% and Apple's 18.3%, as per IDC data for the quarter ended March 2015. Gartner ranks Microsoft as the No.3 global phone vendor, including feature phones, with a 7.2% share, but it doesn't get a mention on the list of the top 5 smartphone players.
In India, Microsoft is ranked No.5 with a 4.4% share by smartphone volumes and trails market leader Samsung and No.2 Micromax. The Windows OS, however, ranks No.2 with a 3.6% market share, higher than Apple iOS, but trails Android by a very large margin, according to Counterpoint data for the December quarter.
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